Courtesy Jupiterimages/Creatas/Thinkstock Farm-related groups can share information via videos, email blasts and more online at the Alltech Ag Network.

Animal health and nutrition company Alltech has partnered with global online network iHigh for the creation of a web portal and streaming video channel specifically devoted to agriculture. The Alltech Ag Network will provide a platform for agriculture’s stories to be told, specifically through the live online broadcast of agriculture events.

The network’s features include live streaming, mobile broadcasting, unlimited photo uploads, email-blast functions and an event calendar. Since June 2010, there have been nearly 12 million video views and more than 46 million photo views on iHigh sites.

“Over the last several decades, we’ve seen our ever-growing population migrate to cities, away from the origins of their food,” says Dr. Pearse Lyons, president and founder of Alltech. “At Alltech, we are committed to narrowing the gap between family and farm, and we believe the Alltech Ag Network on iHigh will further this mission as it highlights the world of agriculture.” 

Content on the Alltech Ag Network is user generated, allowing consumers to craft what they want to see and how they’d like to see it. Using iHigh’s unique content platform, organizations such as the National High School Rodeo Association, the U.S. Pony Club and school clubs are able to share their events in real time with a global audience who can access the streaming video on any computer or mobile device.

“As Internet use continues to grow, many affinity groups, especially ag-related youth groups such as rodeo, equine associations, FFA and others, are seeking methods to provide better exposure to their organizations and drive interest and membership,” says iHigh CEO Jim Host. “Through our partnership with Alltech, coupled with our feature-rich web platform, these affinity groups will now have a cost-effective means of sharing their content and letting the world know more about them.”